FUB
FUB is a Danish knitwear brand founded in Copenhagen by Anne Sofie Vilsbøl and Lotte Bundgaard. The brand was created from a shared appreciation for traditional knitting, quality materials, and clothing that is made to last.
From the beginning, FUB has focused on creating children’s clothing that feels honest and well considered, rooted in Scandinavian design and a respect for craftsmanship.
The Foundation
Knitting is at the core of FUB. The brand specializes in knitwear for babies and children, drawing inspiration from classic patterns and traditional techniques. The designs are simple and balanced, with a strong focus on construction and fit. Each piece is created to be comfortable, durable, and easy to wear in everyday life.
FUB works primarily with organic cotton and wool, selected for their softness, breathability, and ability to regulate temperature. Materials are chosen with attention to how they feel on children’s skin and how they perform over time. Comfort and practicality guide every decision.
FUB’s knitwear is produced in Europe, in factories known for their technical expertise and responsible working conditions. The brand maintains close relationships with its production partners, allowing careful oversight of quality and manufacturing standards at every stage.
The Scandinavian Touch
FUB’s aesthetic is calm and enduring. Muted colours, subtle details, and classic silhouettes define the collections. The designs are not tied to trends, making the garments easy to wear across seasons and to pass on from one child to another.
Why FUB at The Singing Toes
We chose FUB for its calm and consistent approach to knitwear.
The brand stays close to traditional knitting and works with natural materials, creating garments that feel comfortable and well made. We also appreciate the Scandinavian aesthetic that runs through the collections — simple shapes, balanced proportions, and soft, muted colours. FUB makes clothing that feels easy to wear and easy to live with. That combination of craftsmanship and quiet design is what made us want to include the brand at The Singing Toes.