
Apolina is a British children’s brand founded by Caroline, born from a love of vintage clothing, folk detail, and the beauty of childhood seen through a softer lens.
The collections are instantly recognizable. Romantic silhouettes, delicate hand embroidery, and thoughtful colour palettes define the brand’s world.
Apolina draws inspiration from antique textiles, 70s shapes, and traditional handwork. The dresses and blouses often carry intricate embroidery, carefully placed and never excessive.
The silhouettes feel timeless but not old-fashioned.
Apolina pieces are produced in India in small workshops that specialise in embroidery and traditional garment techniques. The brand works closely with its makers, preserving skills that take time and precision.
The fabrics are natural and chosen for comfort as much as for texture.
We chose Apolina because it moves us.
The embroidery, the weight of the fabric, the way the dresses fall feel almost cinematic. The pieces carry presence. They remind us of photographs found in old family albums — moments that feel suspended in time.
Apolina is for those who see clothing as more than something to wear. It’s for those who appreciate detail, texture, and garments that hold emotion.