Frill Polo Red

Fub is a Danish childrenswear brand that creates timeless knitwear for babies and children from 0 to 12 years.

The brand is built around a simple idea that children should feel comfortable in what they wear and free to move through everyday life with ease. Each piece is made with care, with a strong focus on softness, detail, and lasting quality.

Using certified materials such as OEKO-TEX certified wool and GOTS certified organic cotton, Fub creates clothing that feels good, wears beautifully, and can be loved for a long time.